Our client, a global FMCG company with operations in eighty or so countries, wanted to capture new markets. To begin with, the company wanted to track its major competitors to gain insights into how they operate in other markets, penetrate new geographies and enter into alliances/ partnerships. Monitoring the rapidly changing market and tracking all the events that influence the performance of a company are extremely difficult tasks. The process of gathering, organizing, analyzing technical information and deriving actionable insights is, indeed, time consuming and laborious.

Tech Tracker provided custom technical intelligence to the client. This not only included insights into the client’s competitor technology assets and trends but also into the new markets that the competitor was planning to enter. Those insights enabled the client to decide on making its debut in China, the new target market of its competitor, and devise a strategy for the same in advance.

Tech Tracker helped the client get a clear idea on the following questions:

• Who are the players or the leaders in the client’s space?
• Are there emerging companies or new entrants into the client’s target market?
• What are the trends for its competitors across geographies?
• What are the emerging areas of technology or innovation?

Tech Tracker enabled the client to stay ahead of its competitor by assessing the competitor activity and analyzing technical data to understand competitor’s foreign market strategy.

The Success

Besides tracking and benchmarking the activities of the main competitors, Tech Tracker provided the client insights into emerging technology trends and entry into new markets. It also gave insights that helped design the most appropriate strategy for the client to be afloat on the new market.

The company’s IP and Technical teams now use Tech Tracker to keep track of their competitors’ movements and strategies. The executives are on top of the trends. Industry updates support them in making well-informed technical decisions that are faster and very accurate.