A large high-tech organization with operations in more than ten countries needed a strategy and a platform to monitor competitors’ innovation profile. The company had previously used multiple tools and experts to track competitors’ activity but to no avail when it came to extracting insights from complex technical documents such as patents and scientific literature.

Constant vigil and adaptation to the industry trends are the prerequisites for an enterprise to stay ahead of its competitors and to be successful. This is especially true for high-tech companies where battlefields continuously evolve with every technical innovation as newcomers disrupt the industry and competitors make unexpected moves. However, the IP team of the company couldn’t extract technical insights from the unwieldy technical data as the task was complicated and time-consuming.

Tech Tracker, a new product introduced by Relecura, helped the client design its technology roadmap, make smart investment decisions, and manage all its technical information to be organized to extract insights. This was necessary to compare its technology portfolios with those of its competitors, giving insights into the competitors’ innovation activity. The IP team easily adapted itself to Tech Tracker because of its ease of use and intuitive platform.

Tech Tracker enabled the client to gain a competitive advantage through the following:

• The IP team of the organization used the Relecura platform to organize technical assets of the company and their competitors through dynamic taxonomies.
• The team now tracks the competitive landscape and the trends in the industry with the dashboards available on Tech Tracker.
• The team receives alerts as and when new companies enter the arena.
• Different teams and business heads get periodic updates on the technologies and the industry to stay on top of the technology trends and the competition.

The Success

The IP team members can now keep the details of their assets and technologies at their fingertips. The executives could thus be on top of the trends as regular industry updates support them in making well-informed technical decisions faster and more accurately. The tangible benefits therefrom are: